Our Friends

Before we were making clothing, we were curating our favorite pieces from our friends around the world.

We opened our first store in 1994 in NYC. It was a curated selection of Steven's favorite labels from around the world - the goal was to create a space where people could discover brands they've never heard of before in an unpretentious space.

Over the past 26 years, the store has changed a lot and we’ve developed it into an online store, but we still have the same mission: We want to have a space for labels we love and share them with the SA shopper. We want this to be a space to discover and fall in love with something new. That little store on Wooster Street has grown into something different, but we're still searching for new and emerging labels that excite us with their stories and products, and bringing them to you.



Steven Alan


  DemyLee     Domi   Gigi Knitwear 

 Ichi Antiquités     INDI     Janessa Leone      Jerry Grant 

 Jungmaven    Kinn Studio      M.PATMOS    Nymåne    Ochre Objects   

 Oddobody    Richer Poorer     SUAI     

Umber & Ochre 


Men's Brands A - Z 

Steven Alan

11.11      Alex Crane  

   Andrew McAteer   Battenwear     Druthers    INDI     Jungmaven

  Richer Poorer   Umber & Ochre     Whim Golf


Home, Life, & Kids Brands A - Z

Dusen Dusen      Cave Glow Studio

Hawkins New York