Before we were making clothing, we were curating our favorite pieces from our friends around the world.

We opened our first store in 1994 in NYC. It was a curated selection of Steven's favorite labels from around the world - the goal was to create a space where people could discover brands they've never heard of before in an unpretentious space.

Over the past 26 years, the store has changed a lot and we’ve developed it into an online store, but we still have the same mission: We want to have a space for labels we love and share them with the SA shopper. We want this to be a space to discover and fall in love with something new. That little store on Wooster Street has grown into something different, but we're still searching for new and emerging labels that excite us with their stories and products, and bringing them to you.



Steven Alan

11.11    Active Cashmere    Bembien

  Demy Lee     Domi     Fe Knits     Gigi Knitwear 

 Ichi Antiquités     INDI     Janessa Leone      Jerry Grant 

 Jungmaven    Kinn Studio     Kye Intimates    Kyrgies    Look Optic   

 Merewif     M.PATMOS    MUSEO     Nymåne    Ochre Objects   

 Oddobody    Richer Poorer     Smith Bowen     SUAI     

Sugar Candy Mountain     Taka    Umber & Ochre 


Men's Brands A - Z 

Steven Alan

11.11      Active Cashmere      Alex Crane      Andrew McAteer 

  Battenwear     Druthers    Harvest & Mill

INDI     Jungmaven     Kyrgies     Look Optic

  Richer Poorer     Taka     Umber & Ochre     Whim Golf


Home, Life, & Kids Brands A - Z

Aplat    Craighill    Dusen Dusen    Evangeline Linens  

Caminito    Fable New York    Haptic Lab     Hawkins New York   

Leah Singh    Mabo      Mylle     Norden     Quirky Digs    Tantuvi   

  The Village Common      Yamazaki