Before we were making clothing, we were curating our favorite pieces from our friends around the world.

We opened our first store in 1994 in NYC. It was a curated selection of Steven's favorite labels from around the world - the goal was to create a space where people could discover brands they've never heard of before in an unpretentious space.

Over the past 26 years, the store has changed a lot and we’ve developed it into an online store, but we still have the same mission: We want to have a space for labels we love and share them with the SA shopper. We want this to be a space to discover and fall in love with something new. That little store on Wooster Street has grown into something different, but we're still searching for new and emerging labels that excite us with their stories and products, and bringing them to you.


Steven Alan

A. Carnevale     Alessandra Mackenzie     ALXNRDA NYC     Angie Bauer

Another Feather     Back Beat Co.     Bembien     Chilote

Coming of Age    Coyuchi     Demy Lee     Domi

Elizabeth Reid     Emilie Shapiro    Framework Studios     Garrett Leight

The Great Eros     Harlin     Harvest & Mill    House Dress      Huma Blanco     

INDI     Intentionally Blank      Jerry Grant     Jonsey Wood     

Jungmaven    Kinn Studio    Kye Intimates     Lloyd

Look Optic    Lou     Merewif    Modern Weaving     Mohinders

M.Patmos     MUSEO     Nymåne    Ochre Objects     Oddobody

 Olympia Etal     OOKIOH     Richer Poorer     Saint James     Sarah Healy

Sea + Pattern     SESSAH     Shepherd Of Sweden     Solid & Striped

Sonya Lee     SUAI    Sugar Candy Mountain     Taka    Wolf Circus


Men's Brands A - Z 

Steven Alan

Alex Crane     Battenwear     Craighill

Coyuchi     Druthers    Garrett Leight     Harvest & Mill

INDI     Jungmaven     Look Optic     Mohinders     Nanamica   

 Richer Poorer     Saint James     Save Khaki United     

Shepherd Of Sweden      Taka


Life Brands A - Z

Aplat     Cavern New York    Coyuchi    Craighill   Dame

Eluo Beauty     Fable New York     The Floral Society    Golde  

Hawkins New York     Kinto     Maude     Minna     Mokun

Morrow Soft Goods     Mylle     Nipomo     Norden     Peet Rivko     Sigil

Twenty One Tonnes     The Village Common     Wovn Home     Yamazaki